Comments for Elaine's Space http://elaines-space.co.uk Living the Affiliate Life Wed, 23 Jul 2008 22:48:17 +0000 http://wordpress.org/?v=2.2.1 Comment on Brand Bidding - Why Don’t They …. by James http://elaines-space.co.uk/2008/02/15/brand-bidding-why-dont-they/#comment-90 James Wed, 05 Mar 2008 18:05:28 +0000 http://elaines-space.co.uk/2008/02/15/brand-bidding-why-dont-they/#comment-90 A couple of networks make all their money from brand name bidding - without it they wouldn't have a business and be able to sell themselves to a large corporate company. At the end of the day clients are being misled and it needs to be stopped - the momentum is going and hopefully we'll see more merchants "get smart" and stop. J A couple of networks make all their money from brand name bidding - without it they wouldn’t have a business and be able to sell themselves to a large corporate company.

At the end of the day clients are being misled and it needs to be stopped - the momentum is going and hopefully we’ll see more merchants “get smart” and stop.

J

]]> Comment on Next - Wiping The Slate Clean or Pulling The Wool Over Our Eyes? by hero http://elaines-space.co.uk/2008/02/01/next-wiping-the-slate-clean-or-pulling-the-wool-over-our-eyes/#comment-80 hero Fri, 01 Feb 2008 17:17:46 +0000 http://elaines-space.co.uk/2008/02/01/next-wiping-the-slate-clean-or-pulling-the-wool-over-our-eyes/#comment-80 "At the end of the day, they don’t need affiliates unlike some other companies who’s affiliate traffic is a large chunk of their customer acquisition base. Therefore, the big boys can afford lower payouts as they can acquire customers through different channels" in that case, they should not enter affiliate marketing at all and if they have done so, exit at the earliest convenience... “At the end of the day, they don’t need affiliates unlike some other companies who’s affiliate traffic is a large chunk of their customer acquisition base. Therefore, the big boys can afford lower payouts as they can acquire customers through different channels”

in that case, they should not enter affiliate marketing at all and if they have done so, exit at the earliest convenience…

]]> Comment on Next - Wiping The Slate Clean or Pulling The Wool Over Our Eyes? by admin http://elaines-space.co.uk/2008/02/01/next-wiping-the-slate-clean-or-pulling-the-wool-over-our-eyes/#comment-79 admin Fri, 01 Feb 2008 15:41:56 +0000 http://elaines-space.co.uk/2008/02/01/next-wiping-the-slate-clean-or-pulling-the-wool-over-our-eyes/#comment-79 firstly, this 2% is better than 0% really, really bugs me - does removing a low paying merchant, like Next, leave a huge unfillable hole on a website/blog - NO IT DOES NOT - would visitors even notice if Next/Argos/ToysRus weren't there - NO THEY WOULD NOT as regards huge brands having a high street presence and not needing Affiliate Marketing - get real! Next were bemoaning their poor pre Christmas High Street Sales - why - 'cos more and more people are shopping online through Affiliate sites. These huge brands aren't daft, they've got one eye on the future of retail marketing and know it's probably going to be online and they are trying to set the bench mark as low as possible to maximise their future profits. We have to ensure that the bench is set at a comfortable level for ourselves. BE WARNED! firstly, this 2% is better than 0% really, really bugs me - does removing a low paying merchant, like Next, leave a huge unfillable hole on a website/blog - NO IT DOES NOT - would visitors even notice if Next/Argos/ToysRus weren’t there - NO THEY WOULD NOT

as regards huge brands having a high street presence and not needing Affiliate Marketing - get real! Next were bemoaning their poor pre Christmas High Street Sales - why - ‘cos more and more people are shopping online through Affiliate sites.

These huge brands aren’t daft, they’ve got one eye on the future of retail marketing and know it’s probably going to be online and they are trying to set the bench mark as low as possible to maximise their future profits.

We have to ensure that the bench is set at a comfortable level for ourselves.

BE WARNED!

]]> Comment on Next - Wiping The Slate Clean or Pulling The Wool Over Our Eyes? by David Fiske http://elaines-space.co.uk/2008/02/01/next-wiping-the-slate-clean-or-pulling-the-wool-over-our-eyes/#comment-78 David Fiske Fri, 01 Feb 2008 15:01:02 +0000 http://elaines-space.co.uk/2008/02/01/next-wiping-the-slate-clean-or-pulling-the-wool-over-our-eyes/#comment-78 Would it not be true to say that the big boys like Next and Argos have already got a reputation? They are high street brands everyone is familiar with. Could this be why the rewards are so low? At the end of the day, they don't need affiliates unlike some other companies who's affiliate traffic is a large chunk of their customer acquisition base. Therefore, the big boys can afford lower payouts as they can acquire customers through different channels. I don't promote Next but I do promote Argos. I sent a fair amount of traffic their way but most of my money comes from online reservations for instore collections. 25p per reservation is nothing when I'm selling £200 ticket items but it's better than nothing. It just makes me work harder pushing alternative merchants. I understand where you are coming from and in your sector, Next returns are pathetic in comparison. But 2% is better than 0%. My 2 pence! Would it not be true to say that the big boys like Next and Argos have already got a reputation? They are high street brands everyone is familiar with. Could this be why the rewards are so low?

At the end of the day, they don’t need affiliates unlike some other companies who’s affiliate traffic is a large chunk of their customer acquisition base. Therefore, the big boys can afford lower payouts as they can acquire customers through different channels.

I don’t promote Next but I do promote Argos. I sent a fair amount of traffic their way but most of my money comes from online reservations for instore collections. 25p per reservation is nothing when I’m selling £200 ticket items but it’s better than nothing. It just makes me work harder pushing alternative merchants.

I understand where you are coming from and in your sector, Next returns are pathetic in comparison. But 2% is better than 0%.

My 2 pence!

]]> Comment on Next - Wiping The Slate Clean or Pulling The Wool Over Our Eyes? by Jules http://elaines-space.co.uk/2008/02/01/next-wiping-the-slate-clean-or-pulling-the-wool-over-our-eyes/#comment-76 Jules Fri, 01 Feb 2008 12:08:28 +0000 http://elaines-space.co.uk/2008/02/01/next-wiping-the-slate-clean-or-pulling-the-wool-over-our-eyes/#comment-76 I couldn't agree more with you Elaine. Even if they increased the commission to 20% and pais out within a week with no clawbacks I still wouldn't promote Next now. Something smells bad round these parts (and for a change it isn't the old man)! Jules I couldn’t agree more with you Elaine. Even if they increased the commission to 20% and pais out within a week with no clawbacks I still wouldn’t promote Next now. Something smells bad round these parts (and for a change it isn’t the old man)!

Jules

]]> Comment on £313,000 Worth of Next Traffic Up For Grabs by Stephen http://elaines-space.co.uk/2008/01/10/313000-worth-of-next-traffic-up-for-grabs/#comment-70 Stephen Wed, 16 Jan 2008 16:26:29 +0000 http://elaines-space.co.uk/2008/01/10/313000-worth-of-next-traffic-up-for-grabs/#comment-70 Excellent article Elaine, I'm shocked how the so-called best new programme has acted since picking up that award. Excellent article Elaine, I’m shocked how the so-called best new programme has acted since picking up that award.

]]> Comment on £313,000 Worth of Next Traffic Up For Grabs by Darren (GreasyPalm) http://elaines-space.co.uk/2008/01/10/313000-worth-of-next-traffic-up-for-grabs/#comment-69 Darren (GreasyPalm) Wed, 16 Jan 2008 10:47:18 +0000 http://elaines-space.co.uk/2008/01/10/313000-worth-of-next-traffic-up-for-grabs/#comment-69 Nice article, Elaine. Couldn't agree more with your actions and sentiments. Keep it up chica :) Nice article, Elaine. Couldn’t agree more with your actions and sentiments. Keep it up chica :)

]]> Comment on £313,000 Worth of Next Traffic Up For Grabs by admin http://elaines-space.co.uk/2008/01/10/313000-worth-of-next-traffic-up-for-grabs/#comment-67 admin Tue, 15 Jan 2008 14:47:28 +0000 http://elaines-space.co.uk/2008/01/10/313000-worth-of-next-traffic-up-for-grabs/#comment-67 Martin that's 1 merchant on 1 section of the site - rest assured I make full use of my 13000 daily visitors ;) Martin that’s 1 merchant on 1 section of the site - rest assured I make full use of my 13000 daily visitors ;)

]]> Comment on £313,000 Worth of Next Traffic Up For Grabs by Martin http://elaines-space.co.uk/2008/01/10/313000-worth-of-next-traffic-up-for-grabs/#comment-65 Martin Tue, 15 Jan 2008 14:14:38 +0000 http://elaines-space.co.uk/2008/01/10/313000-worth-of-next-traffic-up-for-grabs/#comment-65 Well done on a successful website. However, are you still getting 13,000 targetted uniques day? If you are then I would expect a much bigger return than £12,500 for the year. Hopefully with your new merchants you'll make double :) Well done on a successful website.

However, are you still getting 13,000 targetted uniques day?

If you are then I would expect a much bigger return than £12,500 for the year.

Hopefully with your new merchants you’ll make double :)

]]> Comment on £313,000 Worth of Next Traffic Up For Grabs by Jess http://elaines-space.co.uk/2008/01/10/313000-worth-of-next-traffic-up-for-grabs/#comment-64 Jess Tue, 15 Jan 2008 14:08:31 +0000 http://elaines-space.co.uk/2008/01/10/313000-worth-of-next-traffic-up-for-grabs/#comment-64 Im trying to work out the Next logic... Im trying to see things from their side and all I can come up with is that they are obsessing about control of the brand. Perhaps affiliatewindow.com could shed some light from their perspective how they see affiliate marketing to be beneficial to Next with such a poor offering to affiliates. Would awin rather keep Next because they are a brand even though their own overrides will be reduced just for the sake of having a brand. If I were awin, I think Id stick to my guns on this one and just say aff marketing may not be right for you, Next >>>> Im trying to work out the Next logic… Im trying to see things from their side and all I can come up with is that they are obsessing about control of the brand. Perhaps affiliatewindow.com could shed some light from their perspective how they see affiliate marketing to be beneficial to Next with such a poor offering to affiliates. Would awin rather keep Next because they are a brand even though their own overrides will be reduced just for the sake of having a brand. If I were awin, I think Id stick to my guns on this one and just say aff marketing may not be right for you, Next >>>>

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