Elaine’s Space

Time and time again someone asks on the forum about keyword density, on page SEO etc and we have long conversation about keyword stuffing and the best way of optimising the page/site to gain the holy grail of that first page of Google.

And, invariably the answer comes back - forget about keyword density, don’t worry about onpage SEO, don’t keyword stuff as it will get you banned - just write for your visitors, good quality content is what counts - mmmmmmmmm - maybe!

Unfortunately it’s not the visitors who get you on the top page in the first place - it’s a piece of software!

It’s a piece of software that follows certain rules - the main one being to ascertain the focus of the page and site.  And how does it do this?

By looking for repetitive words, similar words, linking words, pages with similar words, linking out to sites with similar words, sites linking to you with similar words!

It’s all about the words.

This site has the top spot for  Ben 10 Bedding, (showing google’s text only cache) and has been for some time, and I don’t think it’s inline for any literary awards this year

You could write the most definitive, interesting article and only mention the subject once  - but that’s not going to get you diddly, unless you have some  major, relevant high PR sites linking in ( with the correct anchor text, of course.)

Google might well have human quality controllers who go in and check the suitability of pages and who look for well written, focused, relevant content - but I reckon, only for those high revenue sections and only when they reach the upper echelons of the search engine - you have to get there first, by fair means or foul.

Also, if you have that stickiness factor and visitors keep coming back and spending time on your site without hitting that back button because you have great content, that will certainly help you achieve your goal of staying in those coveted spots - but they’ve got to find you first?

So, by all means, sit down and spend an hour writing that interesting, relevant, quality content - and then spend the next few days checking you’ve included enough keywords - but not too many, the anchor text, the H1 titles, the meta titles and meta description,  the inbound links and the outbound links, the blogs, twitter and facebook links - and then, don’t forget to  investigage those sites already ranking for your chosen keywords - which, maybe, you should have  gotten round to first.

Then you can sit back, relax and bask in the warm rays of your well written content - fingers crossed!

This entry was posted on Friday, June 12th, 2009 at 05:09 pm and is filed under My Sites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.