No the title’s not cryptic - we’ve just bought some really nice cups from Morrisons, it makes drinking hot beverages just that bit nicer.
They’re bone china, so not chunky, dish washer safe, with a nice comfortable handle and large enough for a good cuppa without being too large.
And at 2 for £5, not expensive either.
Time and time again someone asks on the forum about keyword density, on page SEO etc and we have long conversation about keyword stuffing and the best way of optimising the page/site to gain the holy grail of that first page of Google.
And, invariably the answer comes back - forget about keyword density, don’t worry about onpage SEO, don’t keyword stuff as it will get you banned - just write for your visitors, good quality content is what counts - mmmmmmmmm - maybe!
Unfortunately it’s not the visitors who get you on the top page in the first place - it’s a piece of software!
It’s a piece of software that follows certain rules - the main one being to ascertain the focus of the page and site. And how does it do this?
By looking for repetitive words, similar words, linking words, pages with similar words, linking out to sites with similar words, sites linking to you with similar words!
It’s all about the words.
This site has the top spot for Ben 10 Bedding, (showing google’s text only cache) and has been for some time, and I don’t think it’s inline for any literary awards this year
You could write the most definitive, interesting article and only mention the subject once - but that’s not going to get you diddly, unless you have some major, relevant high PR sites linking in ( with the correct anchor text, of course.)
Google might well have human quality controllers who go in and check the suitability of pages and who look for well written, focused, relevant content - but I reckon, only for those high revenue sections and only when they reach the upper echelons of the search engine - you have to get there first, by fair means or foul.
Also, if you have that stickiness factor and visitors keep coming back and spending time on your site without hitting that back button because you have great content, that will certainly help you achieve your goal of staying in those coveted spots - but they’ve got to find you first?
So, by all means, sit down and spend an hour writing that interesting, relevant, quality content - and then spend the next few days checking you’ve included enough keywords - but not too many, the anchor text, the H1 titles, the meta titles and meta description, the inbound links and the outbound links, the blogs, twitter and facebook links - and then, don’t forget to investigage those sites already ranking for your chosen keywords - which, maybe, you should have gotten round to first.
Then you can sit back, relax and bask in the warm rays of your well written content - fingers crossed!
Our New Warehouse
It’s been no secret that we’ve had a difficult 12 months at Children’s Rooms, I blogged about this last year -here
Approaching Christmas we quickly filled the new units with new lines and some cracking bargains thanks to the negotiating skills of Dave and Ourkev and the festive season was incredibly busy (we did see a downturn during the Woolworths fiasco though) but the New Year Sale proved even more popular.
The trend has continued throughout the year- thankfully. Thanks to Darren and Carolyn being so capable, Dave and Kev have had plenty of time to source new suppliers and, even more important, the time to go and see them and forge beneficial relationships - there’s a 
lot to be said for face to face contact in this electronic age!
By February it was obvious that if we were going to take advantage of the multitude of excellent deals that we were being offered we would have to start looking for larger premises.
And boy, did we strike
lucky.
Not only is the warehouse much closer to home (Ourkev can easily! cycle there) it’s nearly twice the size at roughly half the price.
We also qualified for a £5000 Legi (Local Enterprise Growth Initiative Grant), so we were able to install a mezzanine floor and a second office.
Our landlords, also local folk, are incredibly nice, very accommodating and helpful. (and luckily have a variety of other warehouses and business units in the area, which we could be taking advantage of in the near future ;))
We’re now fully moved and in the process of creating the best use of the available space - not an easy task, but we are getting there, allthough the amount of accumulated dust and debris is awesome.
Part 2 - Our Knight in Shining Armour - coming soon
The whole point of this experiment is to try and determine what will happen to the site when I launch the new one - will Google take kindly to new urls and 301 redirects?
Bearing this in mind it was pointed out that it would have been better to create one new url and 301 the old page directly to this, and then wait untill the new page was indexed correctly and then split the page - made sense.
May 21st - Sooo - not being scared of changing stuff willy nilly, I set about deleting the new pages and resurrecting the old page
It took approximately a week for the old page to be reindexed and today, for the term xxx bedding, it shows in 6th position, secondary to a 404 page, (another long deleted page, which Google has resurrected for this term - go figure).
For the term xxx toys, Google is now showing pageB (now deleted) in position 6 - so this bodes well for when I do eventually split the page.
We shall wait now for Google to realise her mistake and stop using 404 pages for my main term and reinstate the old page to it’s former glory - fingers crossed.
I shall keep you informed.