Comments on: Next - Wiping The Slate Clean or Pulling The Wool Over Our Eyes? http://elaines-space.co.uk/2008/02/01/next-wiping-the-slate-clean-or-pulling-the-wool-over-our-eyes/ Living the Affiliate Life Thu, 28 Aug 2008 06:56:16 +0000 http://wordpress.org/?v=2.2.1 By: hero http://elaines-space.co.uk/2008/02/01/next-wiping-the-slate-clean-or-pulling-the-wool-over-our-eyes/#comment-80 hero Fri, 01 Feb 2008 17:17:46 +0000 http://elaines-space.co.uk/2008/02/01/next-wiping-the-slate-clean-or-pulling-the-wool-over-our-eyes/#comment-80 "At the end of the day, they don’t need affiliates unlike some other companies who’s affiliate traffic is a large chunk of their customer acquisition base. Therefore, the big boys can afford lower payouts as they can acquire customers through different channels" in that case, they should not enter affiliate marketing at all and if they have done so, exit at the earliest convenience... “At the end of the day, they don’t need affiliates unlike some other companies who’s affiliate traffic is a large chunk of their customer acquisition base. Therefore, the big boys can afford lower payouts as they can acquire customers through different channels”

in that case, they should not enter affiliate marketing at all and if they have done so, exit at the earliest convenience…

]]> By: admin http://elaines-space.co.uk/2008/02/01/next-wiping-the-slate-clean-or-pulling-the-wool-over-our-eyes/#comment-79 admin Fri, 01 Feb 2008 15:41:56 +0000 http://elaines-space.co.uk/2008/02/01/next-wiping-the-slate-clean-or-pulling-the-wool-over-our-eyes/#comment-79 firstly, this 2% is better than 0% really, really bugs me - does removing a low paying merchant, like Next, leave a huge unfillable hole on a website/blog - NO IT DOES NOT - would visitors even notice if Next/Argos/ToysRus weren't there - NO THEY WOULD NOT as regards huge brands having a high street presence and not needing Affiliate Marketing - get real! Next were bemoaning their poor pre Christmas High Street Sales - why - 'cos more and more people are shopping online through Affiliate sites. These huge brands aren't daft, they've got one eye on the future of retail marketing and know it's probably going to be online and they are trying to set the bench mark as low as possible to maximise their future profits. We have to ensure that the bench is set at a comfortable level for ourselves. BE WARNED! firstly, this 2% is better than 0% really, really bugs me - does removing a low paying merchant, like Next, leave a huge unfillable hole on a website/blog - NO IT DOES NOT - would visitors even notice if Next/Argos/ToysRus weren’t there - NO THEY WOULD NOT

as regards huge brands having a high street presence and not needing Affiliate Marketing - get real! Next were bemoaning their poor pre Christmas High Street Sales - why - ‘cos more and more people are shopping online through Affiliate sites.

These huge brands aren’t daft, they’ve got one eye on the future of retail marketing and know it’s probably going to be online and they are trying to set the bench mark as low as possible to maximise their future profits.

We have to ensure that the bench is set at a comfortable level for ourselves.

BE WARNED!

]]> By: David Fiske http://elaines-space.co.uk/2008/02/01/next-wiping-the-slate-clean-or-pulling-the-wool-over-our-eyes/#comment-78 David Fiske Fri, 01 Feb 2008 15:01:02 +0000 http://elaines-space.co.uk/2008/02/01/next-wiping-the-slate-clean-or-pulling-the-wool-over-our-eyes/#comment-78 Would it not be true to say that the big boys like Next and Argos have already got a reputation? They are high street brands everyone is familiar with. Could this be why the rewards are so low? At the end of the day, they don't need affiliates unlike some other companies who's affiliate traffic is a large chunk of their customer acquisition base. Therefore, the big boys can afford lower payouts as they can acquire customers through different channels. I don't promote Next but I do promote Argos. I sent a fair amount of traffic their way but most of my money comes from online reservations for instore collections. 25p per reservation is nothing when I'm selling £200 ticket items but it's better than nothing. It just makes me work harder pushing alternative merchants. I understand where you are coming from and in your sector, Next returns are pathetic in comparison. But 2% is better than 0%. My 2 pence! Would it not be true to say that the big boys like Next and Argos have already got a reputation? They are high street brands everyone is familiar with. Could this be why the rewards are so low?

At the end of the day, they don’t need affiliates unlike some other companies who’s affiliate traffic is a large chunk of their customer acquisition base. Therefore, the big boys can afford lower payouts as they can acquire customers through different channels.

I don’t promote Next but I do promote Argos. I sent a fair amount of traffic their way but most of my money comes from online reservations for instore collections. 25p per reservation is nothing when I’m selling £200 ticket items but it’s better than nothing. It just makes me work harder pushing alternative merchants.

I understand where you are coming from and in your sector, Next returns are pathetic in comparison. But 2% is better than 0%.

My 2 pence!

]]> By: Jules http://elaines-space.co.uk/2008/02/01/next-wiping-the-slate-clean-or-pulling-the-wool-over-our-eyes/#comment-76 Jules Fri, 01 Feb 2008 12:08:28 +0000 http://elaines-space.co.uk/2008/02/01/next-wiping-the-slate-clean-or-pulling-the-wool-over-our-eyes/#comment-76 I couldn't agree more with you Elaine. Even if they increased the commission to 20% and pais out within a week with no clawbacks I still wouldn't promote Next now. Something smells bad round these parts (and for a change it isn't the old man)! Jules I couldn’t agree more with you Elaine. Even if they increased the commission to 20% and pais out within a week with no clawbacks I still wouldn’t promote Next now. Something smells bad round these parts (and for a change it isn’t the old man)!

Jules

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