Elaine’s Space

I’ve decided twice not to write this - but it’s just crazy that any affiliate would promote low paying, low converting toy websites - which are also more expensive than Amazon, Littlewoods Direct, The Toy Shop, John Lewis - shall I go on …..

You could argue that they have the brand name and this could figure in the conversion rate  (I capitulated over Next - but they are the exception to the rule) but if someone is willing to pay a premium price just to shop at Hamleys, then they are going to Google Hamleys.  If they’ve landed on your site through a toy related search term, then I think promoting a cheaper merchant is going to bag you the sale and probably double your commission.

Why does it annoy me - ‘cos I find it insulting that some merchants simply try to trade off their brand name and offer such low commissions, as though we’ll agree to anything - but some of you do, wierd!!

Which is what I find inexplicable when there are a plethora (love that word) of toy merchants - especially on Affiliate Window and Amazon - who have great products at great prices at great commission rates.  These are the merchants we should be encouraging and not kowtowing to the likes of Hamleys and ToysRus, to name but two.

I understand that networks and agencies have a duty to their merchants to promote them and try to get affiliates on board - but come on, with a little bit of detective work you can unearth some alternative programmes which will pay you what you’re worth.

OK rant over.